Senior Product Designer.
Complex products, calm interfaces.
I design for operators under pressure: where B2B complexity meets real-time service and a single mistake costs real money.
Fifteen years across product, web, graphic and brand design; the last four in B2B SaaS for hospitality (SevenRooms, Dojo).
Selected Work
About
I'm Federica but you can call me Fed.
I have more than 15 years experience in the marvellous world of Design.
I drink decaf and develop skills through doing. I like running and walking with my dog. Occasionally I bake scones.
You hit rock bottom
You hit rock bottom
You hit rock bottom
You hit rock bottom
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